Rib of beef on the bone’s slightly classier, but less popular, cousin. It neighbours with the rib along the carcase towards the hind leg. The bone protects the meat and helps the joint keep it’s structure. Cooking roast beef pink is fairly similar for a range of cuts. Get your oven hot, cook your 100% pasture fed organic joint for 10-15 mins per 500g without fiddling with it and leave to rest. Again. Make gravy with the juices, and some nice beef stock. Enjoy with mustard or horseradish sauce.